CustomView® is a web-application that enhances the supplier-distributor business relationship and interaction process without compromising on any of the key elements of the traditional model. It allows them to create virtual samples, personalize and customize samples, create dynamic flyers and catalogs, collaborate and support, create and manage promotion campaigns, track responses and sales metrics and more. It practically eliminates the need for shipping product samples, traveling for product demos, reduces customizing iterations and shortens the operations and sales cycle. This results in significant time and cost savings and creates a Win-Win-Win situation for the suppliers, distributors and the end-customers.